The Philosophy
Pakistan is an agricultural country and approximately more than 70% of its population resides in rural areas, where business and other income generating opportunities are either very scarce or limited. Neither the individual nor the households are contributing to GDP, rather they are living as parasites on national economy.
If we want to improve our national economy and bring prosperity to our country, we will have to make each individual and each household, a unit of micro-productivity. Therefor, in order to achieve this Asasah has been positioned as a project of micro-productivity enhancement, where poverty is result of lack of money or material possessions. In other words, Asasah aims to make each household productive by providing:
- Financial Assistance according to the need and capacity of a household to initiate or expand its income generating activities through its womenfolk, who are the hub of a household;
- Necessary Information and Informal Education to run their small businesses smoothly;
- Links its members to the relevant markets in order to help them get a better price for thier products
Vision
Eradicate Poverty by Enhancing Micro-Productivity of Poor Households
Mission
- Improve living standards of people below the poverty line through proviion of diverse economic, educational and information services
- Safeguard the interest of donors, financial institutions and individuals interested in poverty alleviation
- Improve community well-being and balance the interests of stakeholders by encouraging participation
- Keep employees motivated and ensure continuous achievement of objectives through staff capacity building
Asasah's Model
Beneficiaries
